Magento – cms tags

Display a magento block in CMS Page:


{{block id='block_id'}}
{{block type='module/package_classname' template='path/to/template.phtml'}}


Escapes all HTML tags in the value of the var attribute, except for those specified in the value of the allowed_tags attribute. (The latter expects a comma separated list of allowed HTML tags).


{{htmlescape var='' allowed_tags=''}}


Inserts HTML layout output. The handle attribute expects the name of a layout handle, e.g. default.


{{layout handle=''}}


Inserts the URL of the media directory.


{{media url=''}}


Inserts the URL of the current theme’s skin directory.


{{skin url=''}}


Inserts the store’s base URL, i.e., the URL of the store’s home page.


{{store url=''}}


Does the same as {{store url=”}} but without appending a slash to the resulting URL.


{{store direct_url=''}}


Source: Markup Tags – CMS Directives